Allen Carr's Easyway to Stop Smoking... for the Nintendo DS?

SAN FRANCISCO – May 28, 2008 – Today Ubisoft announced that it will develop and publish the video game based on the successful Allen Carr's Easyway to Stop Smoking method. Designed for Nintendo DS(TM), Allen Carr's Easyway to Stop Smoking is scheduled for release in November 2008.

Published in 50 countries, Allen Carr's Easyway to Stop Smoking book is an international best seller, and Allen Carr's Easyway network of clinics spans the globe. Over 10 million smokers worldwide have already turned to Allen Carr's Easyway books, clinics or DVD in order to stop smoking.

The method removes the smoker's belief that smoking provides them with any genuine pleasure or crutch, takes away the feeling of deprivation and therefore rids the smoker of the fear of stopping. The clinics offer a full money-back guarantee based on which the success rate after 3 months is over 90% and independent scientific studies confirm a success rate of over 50% after 12 months.